ESSER - A Traditional Brand Celebrates its 40th Anniversary

Neuss, October 22, 2013 - ESSER, one of the most well-known brands for professional fire alarm systems, observes 40 years of successful history.

Since the company's founding in 1973 by Klaus Esser, who was awarded the first-ever German Marketing Award, the company has continuously changed until this day, and has always made the necessary adjustments to changing market conditions so as to focus on customer needs - one of his recipes for success.

In addition to fire detection technology, the brand has also established itself in the security technology areas of voice alarms and risk management. A clear trend towards integration of communication among various building systems has emerged in the past several years. The Internet will play a primary role in this context of standardization. In view of the above, the Honeywell Corporation, to which the ESSER brand has belonged since 2005, is in an excellent position due to its size, global presence and its technology base. 

Bernd Heinen , who as Executive Director of the ESSER-Zeit, was able to witness in all its facets, comments on this, "The success story would be incomplete without mentioning the decades of support from our business partners at home and abroad who have made our success possible. I offer my special thanks as well to all the people who, as part of the company, have contributed and helped to shape it, as well as offering all of their energy to its service."

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